Is Your Company Paying
The Invisible Tax of
Hidden Choices
Every result you get—individual or team—traces back to a decision. The Three Drivers is a model for how and why we actually make those decisions. Master it, and you stop paying the tax: clearer choices, better results.
Examples of Hidden Choices:
- Managers avoid the hard conversation until it becomes a crisis.
- Disagreement happens in the parking lot, not the meeting.
- Everyone half-knew it was a bad call—and it happened anyway.
- New initiatives launch with energy, then quietly die.
- Busywork wins. The important work waits.
- All firefighting, no prevention.
- Input gets gathered after the decision is already made.
- There's one person everyone just... works around.
None of these are intelligence problems. Your people are smart. Their choices are just coming from somewhere they can’t see – The Three Drivers.
To learn about these and how your company can master individual and collective decision-making, click below.
The Three Drivers was created by Jeff Gaines, who has spent 30 years helping clients like Salesforce, Adobe, Pfizer, Merck, and the U.S. Army, watching smart people make—and unmake—dumb choices. An author, Master Facilitator, and TEDx speaker (1M+ views), he built this framework to explain what he kept seeing: it was never about intelligence.