Is Your Company Paying
The Invisible Tax of
Hidden Choices
Every result you get—individual or team—traces back to a decision. The Three Drivers is a model for how and why we choose.
Better Choices = Better Results
Examples of Hidden Choices:
- Managers avoid the hard conversation until it becomes a crisis.
- Disagreement happens in the DMs, not the meeting.
- Everyone half-knew it was a bad call—and it happened anyway.
- New initiatives launch with energy, then quietly die.
- Busywork wins. The important work waits.
- All firefighting, no prevention.
- Input gets gathered after the decision is already made.
- There's one person everyone just... works around.
Most companies recognize at least three or four of these. Almost none can say why they’re happening.
None of these are intelligence problems. Your people are smart. Their choices are just coming from somewhere they can’t see – The Three Drivers.
Try the quick 12-question quiz for instant feedback on your company’s hidden choices, or schedule a call to learn more.
The Three Drivers was created by Jeff Gaines, who has spent 30 years helping clients like Salesforce, Adobe, Pfizer, Merck, and the U.S. Army, watching smart people make—and unmake—dumb choices. An author, Master Facilitator, and TEDx speaker (1M+ views), he built this framework to explain what he kept seeing: it was never about intelligence.