Jeff Gaines · Speaker, Author & Master Facilitator

Better decisions.
Stronger leaders.
Meaningful change.

Every result in your company traces back to decisions. What gets prioritized. What gets ignored. Whether someone speaks up, a manager addresses a problem, or a team follows through. You see the outcomes in performance, culture, and the bottom line. What’s harder to see is the chain of everyday choices that produced them. If you want different results, you have to get to the decisions behind them.

Jeff Gaines helps leaders and teams make that connection—and do something about it. His Three Drivers framework reveals why capable people avoid necessary conversations, defend assumptions, resist change, or agree in a meeting and do something else afterward. Once people recognize what’s driving those choices, they have a place to intervene: their next conversation, their next response, their next decision.

For 30 years, Jeff has helped organizations including Salesforce, Adobe, Pfizer, Merck, and the U.S. Army develop their people. An author, Master Facilitator, and TEDx speaker with more than a million views, he brings a practical focus to the stage: helping audiences see how their own decisions shape the problems they want to solve—and the results they want to create.

Featured talk · Adam Marsh + Jeff Gaines

Your AI Strategy Has a People Problem.

You’ve seen what AI can do. Now how do we make it work in the real world?

60-minute keynote with Q&A · Adam Marsh + Jeff Gaines

You’ve seen the demonstrations. Maybe you’ve tried AI yourself, attended a presentation or started using it at work.

Now what?

Two experts help you cut through the overwhelm and tackle what happens when AI meets the real world. Adam Marsh brings the technical implementation expertise. Jeff Gaines brings the human decision-making expertise. Together, they show what it takes to get the technology working—and people working with it.

Whether you’re exploring your first step or have tried AI and gotten stuck, this session helps you understand what’s holding you back and how to move forward.

Two experts. The same real-world challenge.

Adam and Jeff work through practical business and personal examples together. As Adam demonstrates the technology, Jeff explores the human response. Why would someone trust that answer? Why would someone resist using it? How can leaders help people navigate this unprecedented transformation of the workplace?

Three questions that move you forward

What’s really holding us back? Expose the friction in leadership, trust and everyday work.
Where’s the one place we can’t ignore? Find a business problem worth changing the way you work.
How do we make it stick? Connect ownership, people, safeguards and measurable results.

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Featured talk · Jeff Gaines

The Three Drivers of Decision-Making

The cause is so obvious, we look right past it.

Every missed deadline, avoided conversation, and stalled initiative has decisions behind it. Yet when organizations try to improve results, they tend to focus on processes, tools, and strategies. The choices that determine whether any of those things work often go unexamined.

We tell people to take ownership, collaborate, and embrace change. But what makes someone choose to do those things—or not? And why do smart, capable people keep making choices that undermine the results they say they want?

In this talk, Jeff Gaines introduces The Three Drivers, a framework for understanding what shapes our decisions, and The Four Skills—Drive, Resilience, Curiosity, and Collaboration—that help us make better ones. Using recognizable workplace situations, Jeff helps audiences see how their own choices contribute to the patterns around them—and where they can begin to change those patterns.

Audiences will learn to:

See the everyday decisions behind recurring workplace problems.
Recognize what’s driving their response, especially under pressure.
Use The Four Skills—Drive, Resilience, Curiosity, and Collaboration to approach decisions more deliberately.
Leave with a practical tool set they can use immediately to make better choices.