Jeff Gaines · Speaker, Author & Master Facilitator
Better decisions.
Stronger leaders.
Meaningful change.
Every result in your company traces back to decisions. What gets prioritized. What gets ignored. Whether someone speaks up, a manager addresses a problem, or a team follows through. You see the outcomes in performance, culture, and the bottom line. What’s harder to see is the chain of everyday choices that produced them. If you want different results, you have to get to the decisions behind them.
Jeff Gaines helps leaders and teams make that connection—and do something about it. His Three Drivers framework reveals why capable people avoid necessary conversations, defend assumptions, resist change, or agree in a meeting and do something else afterward. Once people recognize what’s driving those choices, they have a place to intervene: their next conversation, their next response, their next decision.
For 30 years, Jeff has helped organizations including Salesforce, Adobe, Pfizer, Merck, and the U.S. Army develop their people. An author, Master Facilitator, and TEDx speaker with more than a million views, he brings a practical focus to the stage: helping audiences see how their own decisions shape the problems they want to solve—and the results they want to create.
Featured talk · Adam Marsh + Jeff Gaines
AI + HUMAN
The Technology and Human Side of Successful AI Implementation
AI creates enormous opportunity. It also creates fear and uncertainty. Leaders are deciding where to invest. Employees are wondering how their work—and their value—will change. Even when the technology works, adoption can stall.
Adam Marsh and Jeff Gaines bring the technology and human perspectives together around a real AI implementation example. Adam shows what the technology can do, where it creates value, and what implementation requires. Jeff explores the leadership decisions and human responses that determine whether people put it to use.
Where do we start? How do we bring our people along? How do we know it’s working? Audiences leave with a practical framework for these three essential questions.
Audience takeaways
- Identify AI opportunities that address real business needs.
- Recognize how fear, uncertainty, and existing habits affect adoption.
- Know when to trust AI, question it, verify it, and apply human judgment.
- Look beyond deployment to adoption, behavior, and business results.
Featured talk · Jeff Gaines
The Three Drivers of Decision-Making
The cause is so obvious, we look right past it.
Every missed deadline, avoided conversation, and stalled initiative has decisions behind it. Yet when organizations try to improve results, they tend to focus on processes, tools, and strategies. The choices that determine whether any of those things work often go unexamined.
We tell people to take ownership, collaborate, and embrace change. But what makes someone choose to do those things—or not? And why do smart, capable people keep making choices that undermine the results they say they want?
In this talk, Jeff Gaines introduces The Three Drivers, a framework for understanding what shapes our decisions, and The Four Skills—Drive, Resilience, Curiosity, and Collaboration—that help us make better ones. Using recognizable workplace situations, Jeff helps audiences see how their own choices contribute to the patterns around them—and where they can begin to change those patterns.
Audiences will learn to:
- See the everyday decisions behind recurring workplace problems.
- Recognize what’s driving their response, especially under pressure.
- Use The Four Skills—Drive, Resilience, Curiosity, and Collaboration to approach decisions more deliberately.
- Leave with a practical tool set they can use immediately to make better choices.
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